Honda // Music From Every Angle
Moses Sumney 360° Music Video, Feat. the 2016 Civic
To launch the 2016 Civic we wanted to pay homage to the musical heritage of Honda's flagship vehicle while highlighting its totally redesigned exterior. The campaign tagline was Direct from our Imagination, so we enlisted the help of a local up-and-coming (at the time) artist, Moses Sumney, who creates music direct from his imagination using just his voice, hands, and in this case the all-new Civic.
The 360° space and multiple versions of Moses performing give the viewer an entirely new way to interact with a music video and see exactly how each individual sound builds visually.
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Honda
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Music From Every Angle
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Honda // Music From Every Angle //
Honda Civic — Moses Sumney 360° Music Video
To launch the 2016 Civic we wanted to pay homage to the musical heritage of Honda's flagship vehicle while highlighting its totally redesigned exterior. The campaign tagline was Direct from our Imagination, so we enlisted the help of a local up-and-coming (at the time) artist, Moses Sumney, who creates music direct from his imagination using just his voice, hands, and in this case the all-new Civic.
The 360° space and multiple versions of Moses performing give the viewer an entirely new way to interact with a music video and see exactly how each individual sound builds visually.
Moses Sumney 360° Music Video Featuring The All-New Civic
Organic video views
Impressions
Benchmark repeat views
Honda - Music From Every Angle Website
The Full 360° Performance Space
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