Honda // Distracted Driving
Distracted Driving PSA
For Distracted Driving Awareness Month Honda wanted to create a campaign that avoided the usual graphic nature of driving PSAs—while still establishing an emotional connection and jarring reaction from viewers.
The campaign featured a long-form film, static print assets, and short-form animations.
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Honda
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Distracted Driving
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Honda // Distracted Driving //
Honda — Distracted Driving PSA
For Distracted Driving Awareness Month Honda wanted to create a campaign that avoided the usual graphic nature of driving PSAs—while still establishing an emotional connection and jarring reaction from viewers.
The campaign featured a long-form film, static print assets, and short-form animations.
Honda Distracted Driving PSA
Organic views
Post on Reddit
In earned media
Phone Lock Screen Reminder
Honda Safety Website
Facebook Sticker Pack
Honda - Distracted Driving Case Study
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Creativity: Editor's Pick: A sweet texting story has a tragic accident in Honda's 'distracted driving' push
The Huffington Post: This GIF will make you never text while driving again
Mashable: Anti texting and driving PSA makes point without the crash
Adweek/Adfreak: Join a conversation headed for catastrophe in Honda's anti-texting ad
Adweek/Social Times: Honda’s winning ad for Distracted Driving Awareness Month
Agency Spy: RPA & Honda PSA shows us the dark side of emojis
Design Taxi: Honda sends a powerful anti-text driving message with emojis
Business Insider: Honda's new anti-texting and driving PSA will break your heart
Social News Daily: Honda safety initiative hopes you’ll never text while driving again
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National Addy: Silver
LA Addy: Gold
Shorty Awards: Silver
Webby: Honoree
