I lead creative direction for Adobe's most iconic products (Photoshop, Acrobat, Express, Creative Cloud) to build scalable, performance-driven campaigns.

Partnering with their studio team, we adapt bold visual concepts across global platforms to deliver measurable impact.

This full-funnel, creator-led campaign showcases the new Photoshop mobile app by highlighting original artwork from diverse artists.

Through dynamic digital assets and step-by-step tutorials, we celebrated their creativity while demonstrating how easy it is to design on the go.

We drive App Store Optimization through seasonal, year-round artwork and animated assets created entirely within Photoshop on mobile.

Through dynamic social and digital assets and simplified tutorials, we celebrated their creativity while demonstrating how easy it is to design on the go.

Partnering with designer Ramisha Sattar, known for her work with Chappell Roan, we transformed her multimedia pop-up art into digital assets to showcase the creative possibilities of moving seamlessly across Adobe’s tools.

This full-funnel campaign brought her process to life, inspiring creators to explore the full breadth of Creative Cloud.

I directed culturally relevant, mid-funnel campaigns that position Photoshop as the premier tool for next-gen creative professionals.

Acting as a hands-on art director while overseeing a team, I translated core product features into high-impact, performance-driven visuals optimized for paid digital channels.

I oversaw creative direction for Adobe Express’s lifecycle emails, developing culture-driven campaigns that boosted product adoption and user retention.

By translating emerging trends into scalable content systems, we aligned messaging with feature launches to drive ongoing platform engagement.