This campaign was created for It All Adds Up, The University of Minnesota's sustainability initiative, to run during election years starting in 2014. We referenced current and historical political slogans and imagery to promote sustainable living on campus. Posters were made available to students, faculty and staff for free. Executions also included social posts and sidewalk clings that were placed on walkways all over campus.
This campaign was created for It All Adds Up, The University of Minnesota's sustainability initiative, to run during election years starting in 2014. We referenced current and historical political slogans and imagery to promote sustainable living on campus. Posters were made available to students, faculty and staff for free. Executions also included social posts and sidewalk clings that were placed on walkways all over campus.