Honda Social
Keeping a giant brand like Honda going on numerous social platforms means generating a lot of content, and I've been there since almost the beginning. Asset generation ranges from full-blown shoots with multiple talent and vehicles to just me, a car, and a camera. I also came up with a system that allows us to reach out to Instagram photographers around the country and lend them a car for the weekend to diversify our environments.
Not Pictured: the shoot I had to model because we didn't have talent budget 🤦.
Honda Social
Keeping a giant brand like Honda going on numerous social platforms means generating a lot of content, and I've been there since almost the beginning. Asset generation ranges from full-blown shoots with multiple talent and vehicles to just me, a car, and a camera. I also came up with a system that allows us to reach out to Instagram photographers around the country and lend them a car for the weekend to diversify our environments.
Not Pictured: the shoot I had to model because we didn't have talent budget 🤦.
PRESS
- The Drum - Social media isn't about tech, it's about behaviour - Honda's social media manager on the importance of the personal touch
- Brand Channel - Social Storytelling: 5 Questions With Honda Manager Alicia Jones
- Digiday - Why Honda’s Instagram strategy is ‘just sheet metal’
- Forbes - Social Consciousness: Honda's Always-On Philosophy Shines
- WARC - Honda's three social activation pillars