To help launch the all-new 2017 Honda CR-V on social we wanted to create an extension of the television campaign, which focused on chasing your dreams and heavily utilized the moving photograph technique of cinemagraphs.
The campaign targeted three different groups—Singles/Dinks(Dual Income No Kids), Young Families, and Empty Nesters—and needed messaging that was unique to all three.
In order to do this in a new way that felt native to each platform we created a 360° cinemagraph for Facebook, complete with three blended scenes unique to each target and spatial audio depending on which scene you were viewing, and three different marquee ads for Instagram that came to life after a beat, breaking the conventional cinemagraph style typically seen on Instagram.
To fill out the rest of the media buy we also conducted an asset shoot to target the three different demographics and combined them with our cinemagraph assets to create Facebook/Instagram Carousels and Facebook Canvas units unique to each audience.
CR-V Frozen Moments 360° Cinemagraph with Spatial Audio
CR-V Facebook Carousel
CR-V Facebook Canvas
Select CR-V Asset Shoot Images
To help launch the all-new 2017 Honda CR-V on social we wanted to create an extension of the television campaign, which focused on chasing your dreams and heavily utilized the moving photograph technique of cinemagraphs.
The campaign targeted three different groups—Singles/Dinks(Dual Income No Kids), Young Families, and Empty Nesters—and needed messaging that was unique to all three.
In order to do this in a new way that felt native to each platform we created a 360° cinemagraph for Facebook, complete with three blended scenes unique to each target and spatial audio depending on which scene you were viewing, and three different marquee ads for Instagram that came to life after a beat, breaking the conventional cinemagraph style typically seen on Instagram.
To fill out the rest of the media buy we also conducted an asset shoot to target the three different demographics and combined them with our cinemagraph assets to create Facebook/Instagram Carousels and Facebook Canvas units unique to each audience.