HONDA: CR-V FROZEN MOMENTS
To help launch the all-new 2017 Honda CR-V on social we wanted to create an extension of the television campaign, which focused on chasing your dreams and heavily utilized the moving photograph technique of cinemagraphs.
The campaign targeted three different groups—Singles/Dinks(Dual Income No Kids), Young Families, and Empty Nesters—and needed messaging that was unique to all three.
In order to do this in a new way that felt native to each platform we created a 360° cinemagraph for Facebook, complete with three blended scenes unique to each target and spatial audio depending on which scene you were viewing, and three different marquee ads for Instagram that came to life after a beat, breaking the conventional cinemagraph style typically seen on Instagram.
Social Ads and Assets
To fill out the rest of the media buy we also conducted an asset shoot to target the three different demographics and combined them with our cinemagraph assets to create Facebook/Instagram Carousels and Facebook Canvas units unique to each audience.
CR-V Frozen Moments 360° Cinemagraph with Spatial Audio
Breaking Frozen Moments Instagram Marquee Ads
Social Ads and Assets
CR-V Facebook Carousel
CR-V Facebook Canvas
Select CR-V Asset Shoot Images
HONDA: CR-V FROZEN MOMENTS
To help launch the all-new 2017 Honda CR-V on social we wanted to create an extension of the television campaign, which focused on chasing your dreams and heavily utilized the moving photograph technique of cinemagraphs.
The campaign targeted three different groups—Singles/Dinks(Dual Income No Kids), Young Families, and Empty Nesters—and needed messaging that was unique to all three.
In order to do this in a new way that felt native to each platform we created a 360° cinemagraph for Facebook, complete with three blended scenes unique to each target and spatial audio depending on which scene you were viewing, and three different marquee ads for Instagram that came to life after a beat, breaking the conventional cinemagraph style typically seen on Instagram.
Social Ads and Assets
To fill out the rest of the media buy we also conducted an asset shoot to target the three different demographics and combined them with our cinemagraph assets to create Facebook/Instagram Carousels and Facebook Canvas units unique to each audience.
PRESS
- Adweek - Listen closely to the sound as you pan around Honda’s innovative new 360 video on Facebook
- Marketing Dive - Honda's 360-degree Facebook video asks viewers to listen up
- IPG Media Lab - Honda experiments with spatial audio in new multi-scenario 360 video
- Video Edge - Honda uses spatial sound to set apart its 360-degree Facebook video
- Marketing Dive - Digital video: the challenge of the opening seconds
- TV Rev - Headset Happy Hour: the week’s VR + AR news