HONDA: ACCORD STORYTIME
To capitilize on the success of the Accord Storytime series and promote the all-new 2016 Honda Accord Hybrid, we enlisted the help of 8 year-old Ellie to craft a story starring the Accord where she could go anywhere she wanted. Once the story was complete we got to bring it to life in the styling of a school play.
Accord Storytime Episode 3
Ellie Drawing
Ellie's Story Comes to Life
Accord Storytime Episode 1
Accord Storytime Episode 2
HONDA: ACCORD STORYTIME
To capitilize on the success of the Accord Storytime series and promote the all-new 2016 Honda Accord Hybrid, we enlisted the help of 8 year-old Ellie to craft a story starring the Accord where she could go anywhere she wanted. Once the story was complete we got to bring it to life in the styling of a school play.
PRESS
- Adweek - Honda turns kids’ cute stories into ads styled like little school plays
- Creativity - Honda asks kids to storyboard Accord ads -- and the results are very cute
- Agency Spy - RPA, Honda stage ‘Storytime with the Accord’
- Trendhunter - Child-directed car ads
- The Newswheel - Honda taps children’s imaginations for cute “Storytime with the Accord” sideos
- The S3 Agency - New Honda advertising drives imagination
- Cassandra - The kids’ table: brands enlist children to help with campaigns